Today in Chinese Car Brands That Time Forgot (CCBTTF): Jinma Auto / Soar, famous for their gigantic Rolls-Royce ‘wedding cars’. But there was more, much more!
Jinma (金马) means Golden Horse. The brand was owned by a company called Qingdao Shengma Classic Car Co., Ltd. (青岛圣马老爷车有限公司). Designation was QJM. In 2001, the company changed name to Qingdao Suo’er Automobile Co., Ltd. (青岛索尔汽车有限公司). This was abbreviated to Soar Automobile (索尔汽车), and that is the name they are best known for. In that same year, the Jinma brand name was replaced with the Soar name.