Volkswagen Group China was the official automotive partner of the Beijing Olympic Games. The theme of the cooperation was “Enjoy the Olympic Journey with Volkswagen”.
This partnership was mainly about providing vehicles to the Beijing Olympic Organizing Committee: 4.350 Volkswagens, 650 Skodas, and 1.000 Audi-brand cars. Volkswagen Group China reportedly paid US$150 million for the pleasure of providing the vehicles, outbidding Hyundai China.
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